Ningbo, China – March 2024 – Yusing Group, a national high-tech enterprise specializing in energy-efficient lighting and smart solutions, recently participated in an interview with Ningbo Television and local customs authorities. During the interview, the company highlighted its performance in BRICS markets and shared insights into its innovation-driven growth strategy.
Trade Growth in BRICS Markets
From January to February 2024, Ningbo’s import and export volume with BRICS countries (Including member countries and partner countries) rose 7.3% year-on-year, accounting for 24% of the city’s total foreign trade. Yusing Group outperformed this trend, with 46% of its total exports ($20.92 million) directed to BRICS markets during the same period.
Yusing Group’s primary BRICS markets are Russia and Brazil, where it holds a significant share in energy-efficient lighting products. It also maintains a growing presence in South Africa and Saudi Arabia. Since first entering BRICS markets in 2020, Yusing has steadily increased its export share to these regions each year.
Breakthrough Success of Smart AI Product Line
In the interview, Mr.Shen, Marketing Manager of Yusing Group, emphasized the success of the company’s new Smart AI Product Series: “Customer feedback has been highly positive across markets. Compared to last year’s models, sales of this AI-driven series have increased fivefold.”
By integrating cutting-edge technology with user-centric design, we’re addressing the growing demand for intelligent, sustainable infrastructure in BRICS economies.
Innovation as a Core Driver
As a National High-Tech Enterprise, Yusing Group has long prioritized R&D and intellectual property development. The company boasts over 110 patents spanning inventions, designs, and utility models, with core products including energy-saving lamps, bracket lights, rectifiers, and transformers.
Since 2021, Yusing has accelerated its innovation pipeline, launching over 100 new products monthly to stay ahead of market trends. This agile approach ensures the company consistently meets diverse customer needs while maintaining a competitive edge.
About Yusing Group
As a National High-Tech Enterprise, Yusing Group has maintained a rapid innovation pace.
Founded in 1996, we have expanded our business from traditional OEM & ODM for professionals to supply chain management services for brands and retailers.
Our vision is simple but broad – simplify the process and optimize the costs for our customers in global procurement decisions. We aim to provide customized, end-to-end full services in global supply chains, with the goal of meeting consumer needs.
Our serves clients across 50+ countries, empowering industries and households with sustainable, intelligent technologies.
Future Outlook
Notably, private enterprises like Yusing Group drive Ningbo’s BRICS trade growth. In the first two months of 2024, local private firms achieved RMB 43.17 billion in BRICS trade volume, up 9.5% year-on-year.
Yusing Group attributes its success in BRICS markets to a dual focus on technological leadership and localized market strategies. By tailoring products to regional demands and consumer preferences, the company has cemented its reputation as a trusted partner in global sustainability efforts.
Yusing Group remains highly optimistic about the growth potential of BRICS markets, with plans to further strengthen its foothold in key trading partners. The company will prioritize accelerating R&D investments and expanding targeted marketing campaigns to consolidate its global market share and identify new growth avenues.
In addition to commercial growth, Yusing Group reaffirms its commitment to corporate social responsibility. Future initiatives will focus on sustainable manufacturing practices, energy-efficient technology adoption, and community engagement programs to support environmental and social well-being in its operating regions.
